I'm Andres, a curious person and analytical designer, I enjoy asking questions and learning.
With more than 10 years of experience, I can pick cool fonts and colors, move shapes neurotically pixel by pixel to create appealing interfaces; but I deliver more than that, I can help you to answer the WHYs and HOWs about user behavior to translate them into a meaningful experience that support user and business goals.
Low-cost airline developing its digital strategy.
Interjet was not getting the maximum potential from its digital strategy and its business leadership needed much guidance to prioritize development of products with more value for customers.
By performing data analysis, stakeholders interviews and secondary research, I understood the state of their online presence and by creating deliverables such as Journey Maps, Personas and User Flow Analysis, I could to communicate main user pain points and craft a new desktop and mobile design that align business and customer needs.Case Study
The biggest retail chain in Mexico with a challenging high-traffic e-commerce.
I got involved in the creation of the first UX internal team and helped to foster a User Centered approach through the whole E-commerce team.
By planning and performing User Testing sessions, analyzing web analytics insights and working closely with multidisciplinary teams, I helped to keep optimized the experience across digital channels and support design decisions during the most important E-commerce replatform.
My previous experience operating with Oracle publishing systems like ATG BCC and Endeca helped to serve as a communication bridge between design and marketing teams and ATG engineers.